welcome!

If your career doesn’t fit neatly into a box, welcome.

If you checked all the right boxes and still felt like something was missing, welcome.

If you quit corporate to build something new and different on your own terms, welcome.

Maybe you’re five years into banking and wondering what else is out there. Maybe you already made the leap and you’re figuring out what’s next. Maybe you’re building something on the side while working in tech, or just refusing to settle for a career that looks great on paper but doesn’t feel like yours.

You’re not here for “quiet quit and find balance” advice (here, we believe in work-life harmony instead). You’re asking better questions:

What do I actually want and what do the tradeoffs look like? How do I monetize my unfair advantages so I get paid to be myself? How do I build something that makes me rich and happy?

What you’ll get:

• Behind the scenes of building my nonlinear career and business as a banker turned startup operator and marketer, now creator entrepreneur

• Tactical guides for: building a personal brand, growing a business, making a career pivot, using AI

• Money moves for the nonlinear career: planning financial runways, negotiating comp across a pivot, business finances

• Curated tips, lists, and reading recs for the smart and ambitious

• Real stories from other ambitious professionals who figured out how to build rich and happy careers and businesses

hi, i’m hannah

I’m a marketer in my 9-to-5 and creator entrepreneur, speaker, and advisor in my 5-to-9.

In 2020, I quit my six-figure dream job in investment banking. I’d spent all of college working toward a path I no longer wanted, and suddenly I had no idea what came next.

What followed was years of exploring: tech and startup roles across the US and Latin America. Wharton (where I led a trip to Antarctica). Applying to YC and getting rejected. Building a six-figure side hustle from content. Vibe-coded AI products. All while obsessing over the same question you’re probably asking yourself right now.

I started this newsletter because the content I needed at every crossroads didn’t exist. Most career advice makes you choose: get rich and be miserable, or find meaning and go broke.

I don’t buy that. And if you’re here, you probably don’t either.

New post most weeks.