Daymond's point about community suggests a useful input for an AI brief: the words customers actually use. A baker hearing 'something I can carry on the train' has a much more specific starting point than 'make this premium.' Those lived details give the creative direction somewhere to come from.
The ability to get things done when maybe it would have been put off indefinitely instead, is huge for small business owners.
Some will say they should hire… and maybe that’s true in some cases. But in many others it’s not.
AI is a fantastic tool.
Good read!
Daymond's point about community suggests a useful input for an AI brief: the words customers actually use. A baker hearing 'something I can carry on the train' has a much more specific starting point than 'make this premium.' Those lived details give the creative direction somewhere to come from.